I don’t like to see cool ideas in advertising copied by other companies that sell a similar product. BUT! I am always a fan of these slow-motion, soft music, high-action video game teaser trailers. I don’t know why. It is just a format that super does it for me. 

I believe Gears of War was the first one who really did it effectively. 

In no particular order, the other commercials like this I remember were: